There are countless ways that this can benefit your launch, so read on and we’ll look at a few of the ways that launching rather than releasing under the radar can make all the difference to your sales.
The first reason you want to create a product launch is that this will create hype and buzz. And by creating hype and buzz, you’ll be able to ensure that people are more receptive to your product when it eventually goes live.
The best way to make people want something is to tell them they have to wait. This also gives them time to save the cash and generally, it means that when the product goes live, a lot of people are going to buy then and there.
Believe it or not, a product launch can help you to build authority. Simply by launching a product rather than releasing it quietly, you make that product seem far more desirable and much more interesting and this ultimately means you’re likely to get many more sales when it eventually goes live.
Affiliates love a product launch, so if you want an army of professional marketers to help you get the word out and build more buzz for your product, then doing a launch is one of the very best ways to accomplish that.
Verifying an audience is a very important thing to do before you launch any product. In other words, you need to ensure that there are people out there who actually want to buy your product before you go ahead and spend time developing it. By having a product launch and a build-up to that launch, you’ll be able to consult your audience and ensure that they actually want to see your product before you spend a lot of time and effort to make it happen. You can ask your audience for ideas and essentially end up making the exact product that they request, thereby essentially guaranteeing your success!
Creating Awesome Products
When it comes to building digital products to sell, there are a large number of different types of product that you can create. You can make an eBook for instance, or you can make a piece of software.
One of the very best options, though, is to create video content and sell it as a course, a seminar or even a ‘documentary’. This is a great option because it immediately elevates you above all of the other dross that exists out there anyone can make an eBook but it takes some know-how to create a well-produced video. What’s more, is that a video will automatically lend itself to easily creating lots of marketing materials and is generally something that you can market very easily.
There are two types of video. Videos you appear in and videos that you do not feature in yourself. And of the two, it’s the former that is by far the better option. This is the kind of video that will look like something truly high quality and that you can really get an audience excited for. The only problem? They’re also the hardest types of video to make.
Here’s what you need to do…
Up first is the equipment you’re going to need. If you intend on making high quality videos, then, of course, you’re going to need a good, high-quality video camera in order to film those videos. This should be something that will give you 1080p recording capability (or better yet, 4K) and that will let you film at 60fps. More important still? The screen should rotate so you can see what you’re doing!
You also need a tripod and this will further help you to film yourself without hiring a team. You’re going to want lighting too and a good option here is a softbox. In many cases, the lighting is actually more important than the camera! Good sound is likewise essential, so get a lav mic that you can use.
Editing and Presentation
Also highly important, is that you have great presentation skills so you come across as a professional sounding individual and so that the video will be engaging.
From there, it’s all about the way you edit the video together; and you’re going to need a good piece of software such as Final Cut Pro or Adobe Premiere Pro to do that with.
It’s a lot of work but if you pull it all off, you’ll be left with something that sells itself!