Are you struggling to create a digital product? You don’t have to. Creating a high-quality information product isn’t all that hard to do.
Let’s go through the steps to product creation and get it created.
1. Find a niche.
You can find a niche in which you are interested in or in which you already have a skill. Then answer the question, “Are people spending money in this niche?”
Look to see if there are products for sale in this niche. Are there books on Amazon, Dummies, magazines? Is there coaching available? If yes, then people are willing to spend money in this niche.
You will still need to do the research to find a solid product idea that people will actually buy
2. Find a pressing problem to solve.
You can’t create a product and hope that people will buy it. You must look for a problem people in your niche are having. And they must be willing to pay for the solution.
Now there are some pressing problems people have but are not willing to pay for the solution. For example: How to unclog a toilet is a pressing problem. But most people won’t buy a video course or eBook on the subject. They need the answer now and will go online and get their information for free.
You can find problems that people are desperate to solve by going to forums. You should also buy some of the courses and books in your niche. Then comb through them and find out what is missing, what they have left out that you can teach.
3. Find the solution to the problem.
You are solving one problem here. One problem one solution. You need to become an expert in your field. Research the solution.
Now if you aren’t an expert, don’t let that stop you. You just have to know more than the people you are selling the product to. You can be an intermediate and sell to beginners.
You don’t have to know everything but the more you know the easier it will be to create a product and future products.
4. Write it out.
Determine how you are going to package your product. Will you do an eBook, video course or an audio course?
Here’s a formula for creating an outline for your digital product.
From the books and courses you bought and studied jot down the important points. Use at least 5 to 10 as main topics. Now write down 5 to 10 sub topics for each main point. (Don’t panic here, remember you have studied books and courses on this very subject.) Now add some bullet points for each sub topic.
Write a paragraph on each of the bullet points and sub topics.
If you don’t want to write the easiest way to get a digital product is to record an audio. Use the outline you just created to talk for 20 minutes on your subject and then sell the audio recording.
To get over the sticking point of getting started you can start with PLR (private label rights). You then rewrite it into your own words. And of course you can always outsource it.
5. Repeat the process.
When you create your second digital product, you can offer it as an “upsell” to your first product. Believe it or not after the first one, it gets easier and easier to create products.
Now take your eBook and make it into a video course. You can charge more money for a video course.
That’s it. You’ve got your first digital product done.
So many people think of every excuse why they can’t create their own products. You don’t have any excuses. You have the formula.